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Out-of-home advertising facts."Out-of-home is the second fastest-growing ad media in the world" - outdoor advertising association of america, 2016.
One-fifth of the companies appearing in the 2017 top 100 were not in the 2016 list including: Alaska Airlines, Barclay’s, Boost Mobile, California State Lottery, Chanel, General Motors, Heineken, Hyundai, Kaiser Permanente, Mastercard, Mattress Firm Store, Morgan & Morgan Attorneys, Nissan, Progressive, Texas State Lottery, US Army, Volkswagen, Wendy’s, and Zoom Video Communications!
Recognizing the powerful capacity of out-of-home is the first step to remain up-to-speed with the market. The technology and digital sectors continues to invest heavily in OOH leaving behind old marketing strategy and establishing new means to reach their customers.